Rubner Haus posted successes across the board at the
MADE EXPO 2010 (Milano Architettura Design Edilizia). The third edition of this annual trade show for architecture, design and construction was held in Milan on February 3-6, 2010. The expo organisers reported a significant 21% increase in visitors this year in comparison with last year.
The mood of the exhibitors, who were situated in 1,700 booths spread throughout an exhibition space of more than 90,000 m2 and had a productive interchange with interested trade professionals from all over the world, was consistently confident. Growing interest from abroad in the trade fair amongst exhibitors and visitors alike demonstrates the increasing importance of this fledgling event as a major European forum for the architecture and construction sectors.
Rubner Haus’ appearance at the fair was equally successful; the company presented its new communications concept after first introducing it at Bolzano’s 5th Klimahaus fair. Of course, Rubner’s exhibition assistants could not possibly have failed: they were wearing
wigs made of wood shavings. The wooden locks of curls actually caused a bit of a sensation, and were a befitting complement to Rubner’s overall presence, which was innovative yet clear.
Interest in
sustainable, energy-efficient construction solutions was especially marked in Milan. Once again,
Rubner Haus could position itself as a
qualified partner for green construction projects of every scale since the company has the crucial advantage of a seamless industrial process chain.
www.madeexpo.it
